Did you use video, text or photos to entice your desired audience? Instagram Stories are an opportunity for your brand to show personality and share longer form content. What was your special Instagram strategy and what kind of results have you seen? You built relationships and discovered local tastemakers, influencers and leaders. 2020 Shortlist 2020 Winners. Tell us how you used YouTube to connect with your audience. Companies from around the world are welcome to enter as long as the entry is submitted in English. How did you use digital PR and social media to give your internal culture a makeover? Tell us how you collaborated with journalists and storytellers to get your brand’s message out there. We want to see real, engaging conversations. The 2020 winners were announced via social media on July 15, 2020. Did you post product marketing or demonstration videos? Tell us about it. How do you engage and motivate your listeners on multiple platforms? Explain how you used social media platforms or digital PR to create a community of loyal customers. Did you promote a product, event or brand? We’re seeking marketing campaigns with strong digital elements. Was your website created with a single purpose or does it serve as a hub that represents your entire organization? Did your video or social media shine a light on what makes your organization’s culture unique? © 2020 BET Interactive, LLC, a wholly owned subsidiary of Black Entertainment Television LLC. Is the content sourced from experts? How did you use digital PR to inform audiences about your product or service? Tell us about your social listening strategy and how you’ve been able to use that information to engage in real-time conversations with your audience. If you really did go viral, either internally, nationally or globally, we want to know every detail of your viral secret. What platforms did you employ? 2019 Winners. How did you alter your message for different platforms? You went on Snapchat to engage with your younger audiences in real time. The fee for this program is $395 per main category entry. Social Media Awards 2019 Τα πιο «κοινωνικά» βραβεία απέδειξαν ότι η αγορά ωριμάζει! Include examples and metrics. How did you spin those numbers into a newsworthy story? Sponsored by. We want to see your flawless creative execution and the data to back it up. Jan. 2, 2018, and TVN. How did you turn followers into advocates for your brand? What features did you add to give it a unique, premium look and feel? The world of social media and digital communication is changing faster than ever. You wanted to engage a specific audience, so you found them where they spend most of their time—on social media. Start with the goals of your campaign and tell us how you achieved them. We want to see campaigns that performed well across several platforms. Tell us about the strongest elements of your Facebook page and how you use Facebook to promote products, services and your organization as a whole. Entry fee for either Grand Prize category is $495. We want to see your best infographics, slide decks, photos, data visualization, web, mobile and social media content design. Submit the work that put your creative prowess on the map and prove that you’re an expert in the field. Your organization’s Instagram account speaks volumes about your brand’s aesthetic and who its customers are. Show us how you triumphed with the most common form of digital communication. In order to understand your audience, you have to listen to it. One-time chats and regular discussions are both eligible. Share examples and feedback that prove this strategy is working. You created a digital campaign that delighted your audience and startled your competition. You can call 312-960-4407 or email brendang@ragan.com. Did it help you during a crisis? Did you launch a campaign aimed at a specific consumer group last year? ... MARK HANSON AWARD. The awards are judged by an independent awards jury, made up of leaders in the social media marketing industry throughout the world. Tell us your strategy for finding the right tastemakers to represent your brand. How did you re-imagine your email marketing strategy to get dramatic results? How did you build buzz and brand awareness using social media, video or contests to excite attendees? The goals of your campaign should be clearly stated, and measures of success must be included. Include screenshots of Snaps, saved videos and metrics. Share your strategy and results. The Campaign of the Year Award will honor the communicator, department or agency whose campaign caused a stir. Did you generate conversations in response to a crisis or were you crowdsourcing ideas from your audience? STREAM EXCLUSIVE ORIGINALS, TYLER PERRY AND CLASSIC HITS, Madea’s Farewell The Play - Virtual Museum. Supporting documents that can’t be uploaded to the system should be mailed to: Brendan Gannon Ragan Communications 10 S. LaSalle St., Suite 310 Chicago, IL 60603. PR Daily’s Digital Marketing & Social Media Awards winners are the digital natives and masters of the online realm. Tell us about a cause that was underrepresented in the media. Tell us how social media increased collaboration, encouraged new business ideas or bolstered recruitment efforts. April 5, 2019, inclusive. BEST AUDIENCE ENGAGEMENT CAMPAIGN. How do your tweets fit into your PR and marketing strategy? Did you work with influencers, subject matter experts or academics to reach a larger audience? Yoga instructors? How did you engage a community of people and help them develop an affinity for your organization? Do you use Twitter to build a following for your client or organization, handle a crisis or deliver news? Did you create a video series that your audience came back for week after week? Did it help you raise money or awareness, or inspire others to get involved? Your concept must be groundbreaking and inventive. Share your secrets for promoting an event that everyone wants to attend. How did you use Instagram Stories to enhance your social media presence this year? What were your goals and expectations and how did they match up with the results? Check out their work below, and follow the hashtag #PRDAwards to see all their wonderful work and shout them out. Copyright 2020 Lawrence Ragan Communications, Inc. A featured write-up in a Special Edition of Ragan.com, One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning. See a full list of categories and eligibility requirements, and read how to enter below. You inspired an audience to listen up. How did you reach a broader audience? City Girls Win the Issa Wave Award More From The #BETSocialAwards How did you use social media or other digital platforms to share an honest and transparent message? You created an online contest or game to promote your brand. We want to shine a light on the campaigns and projects that brought your organization or client attention on multiple platforms. How did your strategy help to increase brand awareness and followers on other accounts? If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Hannah Lavelle at 312-960-4628 or email hannahl@ragan.com. How did you get your employees enthusiastically on board? Tell us about your intended audience, creative vision, strategy, execution and results. Was this a multichannel campaign? Launch, IW Group Inc and South China Morning Post, Higher Education Success, Kentucky Chamber of Commerce. BOSS Revolution: Cheap Global Calling, Magnitude Digital and IDT Telecom Inc. Increase Sales By Focusing on the Consumer, C-4 Analytics, Know About Nursing, Grayling and Health Education England, KnowYourOTCs.org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org, McDonald's x Anna Sui, IW Group and McDonald's, Building Your Brand Through the Power of Many, Mercer, MyHealthysexualStory: Breaking Down Barriers in HIV Vulnerable Communities, Health Unlimited and Gilead Sciences, Nebo Builds FLOR Brand Authenticity with Influencer Campaign, Nebo, Eat, Drink and Support, Defiant Public Relations and Wolfie Productions, Clamorhouse and the Los Angeles Regional Food Bank, IBM Q System One: Bringing Quantum Computing from the Lab to the Mainstream, IBM, EatDrink Saratoga, Baker Public Relations, LEGO Americana Roadshow, Baker Public Relations. Tell us about your expectations and how they matched up with your listener count. We’re in search of the best and brightest minds in the industry. BEST USE OF TWITTER. Tell us about your goals and how your design met them. Copyright 2020 Lawrence Ragan Communications, Inc. Cancerwise blog, MD Anderson Cancer Center, Food for Thought, Stellar with Reputation Ink, Cypress Semiconductor Giveaway Contest, The Hoffman Agency, Academy Awards Contest, Zaiss & Company and U.S. Show us those threads and streams. Give us the details on how it increased engagement on your site or social platforms. What does your podcast teach or share? Tell us your plan and explain which mediums made the most sense for your work. Share how your blog became a vital part of your public relations strategy. How do you stay ahead of the pack? Proprietary or internal information can also be attached and will not be shared with the public. Did you raise awareness about community health issues? How did your inspired concept go viral and get noticed by the entire organization, Web or world? Our famous walk-on music will play as our awards host takes to the stage to kick off the 2019 Social Media Marketing Awards. If you have any questions about the program or problems submitting your entry, please call Brendan Gannon at 312-960-4407 or email brendang@ragan.com. What were your campaign goals? Sign up to receive the latest articles from Ragan.com directly in your inbox. Did you start a Twitter chat or a Facebook or Instagram Live stream? Did you use Instagram to display and sell products, share an inside look at day-to-day operations or share user-generated content? Further the organizing committee assures that no income generated (No Monetization) via publishing your creation / video on Raigam Teles SoMe Awards… What made it successful? Did you develop an online newsroom with up-to-the-minute updates and fresh takes on industry news? How did you develop a content strategy that expressed your organization’s expertise? How did your custom-made message strike a chord in that audience? Entries for this category need not focus on a campaign. PR Daily’s 2019 Digital Marketing and Social Media Awards will recognize forward-thinking work that capitalized on fleeting trends to create brand loyalists. Tell us how you transferred this new stream of interesting stories to social media. Sign up to receive the latest articles from PR Daily directly in your inbox.

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