For some academics, the social network Reddit is becoming less of a guilty pleasure and more of a credible platform to discuss academic interests with people whom they otherwise would not have had a chance to debate. Whether it’s a question about deadlines, scholarships or admissions requirements, students have a lot of questions about the admissions process. And if you try to inject yourself into a conversation masquerading as an institutional brand or even a department, you’ll have a harder time generating meaningful conversations with prospects and admits than you would if they could associate a name and job title with your account. Professional organizations such as the American Historical Association and the Modern Language Association are searching for ways to evaluate digital scholarship in tenure and promotion cases. “I’m really interested in … how historians can talk to Canadians about history, how we can explain the history of Canada to these people who are making it, one way or the other. Establishing a presence on Reddit is easy for individuals, but for organizations, Reddit is one of the trickiest social networks on which to self-promote. While Canadian higher education isn’t free, it is comparatively accessible. Finally, if you’re planning to host an AMA, collaborating with moderators can ensure your event doesn’t conflict with another AMA or get marked as potential spam. 3: Invite conversation (but be ready to share). And while the idea of joining an anonymous internet forum is likely to stir up feelings of timidness among higher ed administrators, remember that fortune favors the bold -- and more importantly, the authentic. Keelan said he views the time he spends on Reddit as an extension of his more formal scholarly work, and he is not alone. “The one thing that’s great about Reddit is from the first moment of the AMA, there’s a dozen to a hundred questions already waiting. The AMA series, known as PLOS Science Wednesday, has so far featured discussions on artificial intelligence, 3-D printing lab equipment, and fighting Ebola, among other topics. Home › reddit for higher education. It’s organic conversation, and the second you appear to be avoiding questions, the community will jump on it.”. If you’ve identified a subreddit dedicated to your institution, there’s a good chance that the moderators of that subreddit are alumni or current students. He is particularly active in AskHistorians, a subreddit that has its own list of verified contributors. And they aren’t shy about sharing those misgivings. All rights reserved. internet’s cutest animals, there’s a community on Reddit for you.”. Here are five examples of how experts in higher ed have used AMAs to spark engagement. This type of open, anonymous, egalitarian community means Reddit’s benefits and pitfalls are particularly steep. “You can’t just go in there and think that people are going to pay attention to you—unless you’re a celebrity,” said Victoria Costello, senior social media and community editor for the open-access publisher PLOS. University of Queensland student Robert Carrol participates in a surgery rotation at the Ochsner Clinical School in New Orleans. With Reddit ambassadors, you’re not looking to control the message or deliver propaganda through a third-party account. While they may be volunteers, moderators commonly hold significant power over the conversation within a subreddit, enforcing community standards and removing spam or unwarranted conversation. It may not be sexy, but one of the most valuable things you can bring to Reddit is clarity. If you’re not familiar with Reddit, they explain it as “the home to thousands Future plans for the effort include focusing on a single topic—climate change—in August, and possibly expanding to other subreddits and subject areas. “I want to study the past and discover new things about it. There are currently more than 330 million monthly active users on Reddit, with more than 138,000 active communities and an average of 21 billion screen views per month. “The Internet always seemed like a place that can connect people who wouldn’t normally meet,” Keelan said. And you'll never see this message again. Jerry Brown rallying support for Proposition 30 on election eve, Grand Valley State University - College of Liberal Arts and Sciences, Grossmont-Cuyamaca Community College District. If you value our work, please disable your ad blocker. You don’t want to end up in r/AMADisasters. Universities UK says it expected the number of people in employment with higher education qualifications to have risen from 28.7 per cent in 2002 to 51.3 per cent in 2022. You’ll be rewarded in the end. Because of Reddit’s decentralized structure, any user is free to create a community, or subreddit, around any topic. Those numbers make Reddit the sixth-most-trafficked website in the United States, according to Alexa, ranking directly behind Facebook and ahead of popular and well-known sites like Wikipedia, Netflix, Twitter and ESPN. Not sure where to look? Reddit posts are entirely public, but manually wading through looking for relevant conversations to engage with can be time intensive. Rather, send your students posts that warrant a response, and trust that they’ll answer questions honestly and effectively. AMAs can be great tools for those in higher education. Reddit has long been a popular platform, but its emergence as a significant channel for higher education conversation is a more recent trend. This post originally appeared on Inside Higher Ed. Stephen App is a business development manager at Campus Sonar, a specialized social listening agency committed to higher education. Conversations about higher education admissions can be pretty personal. The posts normally attract anywhere from a few dozen to several hundred comments. If a user is discovered to post nothing but links to his or her own content, that account may be banned. Despite my best efforts, higher ed administrators are still generally surprised at the size and scope of Reddit. Another pro tip: “Prepare for the worst,” says Andrew Youngson, news and campaigns content manager at Imperial College London. Analysis sheds first light on youth voting trends, Students in great need of mental health support during pandemic, 10 strategies to support students and help them learn during the coronavirus crisis (opinion), Can These Colleges Be Saved? At its best, Reddit can be home to thoughtful and intelligent conversations, helping users solve complex problems or find emotional support. Reddit often flies under the radar for higher education PR and marketing professionals, but leaving it out of your marketing and communications mix could be a big mistake. of communities, endless conversation, and authentic human connection. Users can ask, answer and debate a wide variety of topics through focused communities called subreddits. on the ISS) have all participated in AMAs. Introducing yourself to them can boost affinity and increase the likelihood that the community will welcome your posts and ideas. into breaking news, sports, TV fan theories, or a never-ending stream of the He uses Academia.edu, the Facebook-like social network for academics, to connect with other scholars. If you’re new to the world of Reddit, here’s a crash course: Reddit is an open community and discussion forum. have information to share and are willing to respond to (mostly) thoughtful (Courtesy: University of Akron), University of Cincinnati-Blue Ash College, University of Cincinnati-Clermont College, University of Colorado Anschutz Medical Campus, University of Colorado BioFrontiers Institute, University of Colorado Denver/Anschutz Medical Campus, University of Illinois at Urbana-Champaign, University of Maryland University College, University of Massachusetts Medical School, University of North Carolina at Asheville, University of North Carolina at Chapel Hill, University of North Carolina at Charlotte, University of North Carolina at Greensboro, University of North Carolina at Wilmington, University of North Carolina School of the Arts, University of Pittsburgh-Pittsburgh Campus. Keelan, for example, earned his Ph.D. this spring at the University of Waterloo, and the AskHistorians subreddit identifies him as an expert in—as his username would suggest—Canadian history. The ties between UK higher education institutions and their EU counterparts will be strongly influenced by the outcome of the Brexit negotiations, particularly in terms of … Reddit may be based on anonymity, but you’ll build more trust in less time using a verified name. Harrisburg University of Science and Technology, Indiana University of Pennsylvania-Main Campus, Indiana University-Purdue University-Fort Wayne, Indiana University-Purdue University-Indianapolis, Instructional technology / distance education, Louisiana State University and Agricultural & Mechanical College, Marketing / public relations / government relations. Instead of trying to control that flow of traffic, the publisher recently began its own weekly AMA series—short for Ask Me Anything—in which journal article authors appear for a question-and-answer session with users in the Science subreddit. “It’s very democratic in its own way, and it kind of insists on commitment in a way that we can’t or just don’t see happening fluidly in other forms, even in our own comments section,” Costello said. Before you take on this tactic, take a moment to study previous AMAs, preferably within higher education. For prospective students, in particular, fear is a common emotion. Because of the quantity and type of conversation taking place on Reddit, administrators from marketing, admissions and alumni relations can glean significant value simply by listening to the conversation. “If you only post your own thing, you’re considered a freeloader.”. I wonder if a place like Reddit, where people have conversations that range from goofing off to learning serious science, ... higher education will be quite different from the way it is today. Be the first to know.Get our free daily newsletter. Read More Get In Touch & Let’s Work Together. For Keelan, Reddit is one part of a broader social media strategy. Photo by Thinkstock. “What we’re looking at now is a way to find venues that are not our particular real estate on the Internet,” she said. Contact Us Today. It’s become more of a discussion.”. Reddit has long been a popular platform, but its emergence as a significant channel for higher education conversation is a more recent trend. In Campus Sonar’s next research report, scheduled to release at year's end, we analyzed over 124,000 conversation mentions by prospective and admitted college students from 2016 to 2019 and saw a clear growth trend in conversation volume on forums generally, and Reddit specifically. When it comes to credible sources of information, “someone who looks like me” continues to be listed at or near the top of the list, according to the Edelman Trust Barometer, an annual report produced by Edelman PR. The good news is there are plenty of excellent examples of institutions using Reddit AMAs to engage prospective and admitted students, build brand awareness within a strategic subject area, or drive website traffic and media inquiries around areas of research. AMAs have become one of Reddit’s signature features. Whether you’re looking to contribute to the conversation in a topic-based subreddit, host an AMA or contribute to your own institution’s subreddit, there are several advantages to introducing yourself to a mod before you contribute to a channel. “When it comes to discussing something like an article, you have to put your time in.”. But more tightly moderated communities have also sprung up, including subreddits where anyone can post questions and receive answers from people with relevant educational or professional backgrounds. This post originally appeared on LinkedIn. Join Slate Plus to continue reading, and you’ll get unlimited access to all our work—and support Slate’s independent journalism.

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