The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment. That is a gouge in the first place, but to then tell me I can't have it on my phone, kindle and PC simultaneously without doing registration/deregistration gymastics . The book Marketing Management can be considered a Marketing Bible, if you will. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. I wasn't the most dedicated student of management ever, but somehow I ended up reading this beast of a book twice. The business cases are very useful and provided the most benefit. Philip Kotler is one of the world’s leading authorities on marketing. I really learnt many useful stuff, and someone can get a certain view and clear understanding of the Marketing World and its contents. This edition is real masterpiece. Start by marking “Marketing Management” as Want to Read: Error rating book. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. It also contains very elegant writing and some gorgeous pictures. His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. Please try again. of Management Studies, Velalar College of Engineering and Technology (Autonomous), Erode, Tamilnadu, India. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. If you study this book, you have completed a large part of these courses. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, … March 1st 2005 Any one holding a degree in business management has read this book. I wanna read this book,, Philip Kotler is Great marketer Man who learned alot of people What's the importance of Marketing , how to manage it and it's effect of our economy . Having read many text books, i would say that I really enjoyed reading this particular one. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. This is one book on your book shelf that won't collect dust. Please try again. It takes 700+ pages to poorly define marketing buzz words while failing to provide anything of substance or utility. Some online retailers are asking more than $200 for this book. The case studies given in the book are the best and easy to understand. It's a humongous heavy paperback that makes for an excellent blunt weapon. Pearson really should provide the capability to view the ebook on more than 2 devices. Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing.

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